Challenges in the trade
Consumers are not going to the store because of your products
Online shopping eliminates the need to buy a product in an offline store. This insight is important because it raises the question of what reason do you give your customers to visit your business? Think about to inspire your customers with exceptional service and the use of digital technology at the POS. The focus should be on creating clearly recognizable added value for your customers.
The way of using presentation areas in the stores plays a role
In particular, brick-and-mortar retailers are under pressure to come up with some ideas so that customers do not turn their backs on them. Starting with the area creation for eventful product presentations up to the use of various retail technologies – the challenges of getting customers into stores are huge.
Personal advice more important than ever
Quality advisory staff are not only expensive but also harder to find these days. But traders are relying on personal advice on-site for some good reasons. The use of digital signage solutions with live applications can save staff costs while providing personal advice for customers. The reputation of a store, the fun of shopping and even sales can be positively influenced by digital displays.